01 / Hedge fund
See the belief moving the market.
Markets move not only on events, but on how those events are understood. Track that narrative as it spreads across otherwise separate assets.
See the narrativesbuilding the world.
Map, understand and predict the narratives shaping people, markets and decisions.
ForPeople whose decisions depend on public perception
The problemPerception is hard to model, track and predict
The changeMove from reactive to timely, proactive decisions
Use cases
Decisions shaped by perception.
Three places where seeing the narrative sooner changes what you do.
02 / Startup marketing
See how your category is being understood.
Follow how a category’s meaning changes across buyer calls, competitor claims, and public conversation—then build around the belief the launch must answer.
03 / Strategic adviser
See the public meaning forming around an event.
Follow how an event’s meaning changes, which older narratives it joins, and what may emerge next—before the decision becomes reactive.
Philosophy
Most of what people believe and act on is experienced indirectly—through communication, interpretation, and public conversation. Those narratives can shape behavior whether or not they perfectly match events. To understand what people may do next, we observe the narratives themselves: how they spread, change, combine, and gain force.
Our platform
Map. Track. Predict. Decide.
- 1 — Map. Turn text and data into the narratives shaping what matters.
- 2 — Track. See narratives spread, change, combine, and gain or lose force over time.
- 3 — Predict. See new narratives emerge early and what may come next.
- 4 — Decide. Tie changing narratives back to a timely, proactive decision.
See the narratives that shaped the past, move the present, and may shape what comes next.